Improving the visibility in the app stores is a clear and primary goal of app developers. With the number of apps available in the major stores growing exponentially, and mobile devices covering bigger shares of consumers, new ways of app discovery had followed. The users won’t only look for the new apps in the stores – they would also use a traditional web search. So if we want users to find our app on the mobile search,
In the never ending fight of the apps to maximize visibility and get more installs, the mobile search has now a growing priority for app developers and marketers. Appearing in web search engine results pages (SERPs) has become another goal to achieve. Otherwise you might be losing one third of the app downloads that you could’ve had!
Following the change in consumer search patterns, Google has tweaked its search algorithm accordingly. It doesn’t anymore treat mobile and web search results similarly without emphasizing the difference between them. It begin with adding an option for an “App” in the search tabs for mobile devices, and followed by introducing device-specific App Packs into mobile SERP.
The algorithm that Google uses to suggest and rank apps in the Mobile SERPs is different from the one used by the app stores, so the keywords rankings for the app won’t be the same on Play Store and in the web search.
However there are similarities in the ASO and SEO optimization techniques and ranking factors, so if an app is ranking high on the app stores, it will most probably also rank well for the similar searches on web.
The method of keyword research and choosing the right keywords to work on is basic: select the keywords that have a high estimated traffic (amount of searches) and low competition. Use a digital marketing agency like Victorious to help you with you company’s keyword research – http://victoriousseo.com/services/keyword-research/.
Read more about increasing downloads with keywords optimization in our blog, and follow these advices to identify the keywords of your project and place the core ones in app name / title, and add the rest to your app description, to cover the metadata that will affect SEO.
To analyze keywords for ASO of your app, use our keyword research tool, and for the web search you can use SEMrush, Keywordtool.io or other similar tools.